![]() ![]() Take a note from the most popular fast-food restaurants, and keep your font simple and easily readable from a distance. Popular Font Choices for Fast-Food Restaurants ![]() ![]() McDonald’s utilizes a pair of arches in their logo, as they want to convey a feeling of uniqueness that can make you feel like you are getting the same product quality regardless of which McDonald’s you’re eating at. If you want to stand out, add some personality to your brand by adding imagery that shows something out of the ordinary and helps shape the perception of your brand. If you’re interested in having symbols and graphics in your logo, try to convey the uniqueness of the restaurant by adding images of things personal, abstract, or food-related. Common Fast-Food Restaurant Logo Graphics Fast-Food Restaurant Logo ColorsLogo Colors to AvoidĪvoid dark colors that aren’t normally associated with fun like black, and avoid colors that are associated with boredom and illness, like grey, brown, and unflattering shades of green. To show this, you should stick to a color palette that offers familiar, fun colors, like red, yellow, and white. When thinking about your branding strategy, remember that the goal is to convey the benefit of your restaurant: you want your restaurant to provide a unique experience, good food, and fast service that makes your customer feel happy, like they made a good choice deciding where to eat. ![]() Popular Symbols, Fonts, and Colors for Fast-Food Branding ![]()
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